Luca is the Managing Director of PHD in the UAE, a company size of 100+. He is responsible for running every facet of the business, overseeing the P&L, Client management, Product development, Strategy, Marketing and new business projects. In his role, he works closely with his leadership team to live up to the PHD mantra for ‘finding a better way’, in everything the company does. Luca started his career in Digital Planning & Buying in the UK and spent the last 8 years in the UAE championing the integration of offline and digital specialized services with data and technology. Keen to inspire and drive the industry agenda forward, Luca champions the network’s thought leadership on how future technologies will impact media and the implications for brands. An avid Liverpool fan, committed squash player, he has dreams about owning his own vineyard in the beautiful rural surroundings of Tuscany!