Dr. Michael Bloomfield is an anthropologist who’s spent his life researching creativity. He has developed the first unified theory of creativity, called Generator Theory, which aims to provide a “big answer” to how creativity happens in all possible fields, from science, art and technology to business, marketing and music. Michael has a PhD from the University of East London, where he is also a former lecturer. His doctorate focused on the evolutionary origins of imaginative and inventive thought and behaviour over the last 100,000 years or so. Michael writes the Creative Age blog and is co-founder of Qreativity, a company whose declared mission is to enable everyone to unlock their creative genius. 2019 will see the launch of the first in a series of new and exciting creativity apps, along with Michael’s book.